What Happened To The Hottest 2go App?

What happened to the hottest 2go app?

2go was a popular and the hottest social media app years ago. As of 2012, it recorded 12 million users from Nigeria alone while Facebook has 6.5 million users.

Most people says WhatsApp killed 2go but the truth is, 2go failed to adapt to some technological changes. 2go was lunched 2 years earlier than WhatsApp and dominant for another 3 years Making it five years of it massive dominance.

You can agree with me that 2go was a Java app and WhatsApp started making wave in Nigeria the moment Android phones became popular.

2go failed to upgrade their features that will make the app more interesting in Android before lunching it. While WhatsApp updated alot of things...like that of media, WhatsApp allow sharing of pictures and videos and News feed. WhatsApp supported creating of groups unlike 2go rooms you don't even have control over.



2go was fun when I was a kid...then 2008 if your not on 2go your missing alot but you see how inability to adapt to some changes cost their popularity.

2go is really example of great fallen Iroko tree.

The thing about social networking is we need each other for a community to thrive, if all my friends are on WhatsApp I got to be on WhatsApp to connect with them, when I log into 2go and find nobody I'll leave, check them out on WhatsApp, after a while I stopped checking 2go, after a while I uninstalled the app

This is the same reason Telegram is not the default messaging app in Africa, people are used to WhatsApp, all our friends and family are on WhatsApp, bro you've got to give us free internet access for us to switch over, no kidding.

2go refused to pivot also, WhatsApp now has status, because without that people won't access the app unless they have messages, they want to keep you engaged, they want to give you a reason to open the app even when you haven't received a message notification. If only 2go had added a user feed, or a media status like that of WhatsApp, maybe it would have been a different story.

Would have made me feel good that my brothers from SA made a really popular social app.

Today all of Africa's social spaces are controlled by the western world, they know everything about us, even more than our government does. Yes, Facebook knows where you are now, your government doesn't even know where you currently live, they have no recent photo of you.

2go is that great fallen Iroko tree

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